by: Nicola Georg Lululemon proved unsuccessful in the Japanese market compared to sales in the North American market. Japan’s culture is based on a system of respect. In Japan, this respect culture is called omotenashi (5). Lululemon’s founder and former CEO, Chip Wilson, was quoted stating he named Lululemon because he thought it would be…

Influencer marketing has become a powerful force in the industry, and that’s no surprise. What I find most interesting, though, is a more genuine and down-to-earth approach. My favorite form of influencer marketing is when brands send their products to regular people who are already talking about them online. I’m not referring to influencers who…

Marketing no longer exists independently of digital marketing. The two are inextricably linked in today’s world, and understanding the digital landscape is no longer optional; it’s essential. That’s why I’ve taken every opportunity to grow my knowledge in this space and specialize in digital marketing during my Bachelor of Business Administration in Marketing at Douglas…